I take a retail business from idea to profitable operation, end to end. Most consultants advise from the sidelines. I have spent fifteen years running stores and shopping destinations myself, holding full P&L accountability, negotiating leases, managing build-outs, and leading the teams that deliver the numbers. Every recommendation here has survived contact with a real shop floor.
01
Concept and Commercial Strategy
Before money is spent, we make sure the concept can win. Positioning, customer, assortment, and the math that proves it: build-out budget, twelve-month P&L projection, breakeven analysis, and the KPI scorecard we will manage against.
02
Site Selection and Lease Negotiation
The lease you sign shapes the next five to ten years of the business. Site scoring on foot traffic, visibility, co-tenancy, and demographics. Letter-of-intent review and negotiation on rent structure, inducements, fixturing periods, and renewal options. I have sat on both sides of the table, as a tenant operator and on the landlord side.
03
Store Design and Construction
From empty shell to trading store. Layout and floor planning around how people actually shop the category. Fixture, lighting, and signage specification. Construction delivered by our own team of skilled contractors, with milestone scheduling, line-item budget control, and weekly cost tracking through to deficiency close-out.
04
Visual Merchandising
In a small store, the display is the marketing budget. Brand presentation standards, window and entrance displays that stop foot traffic, planograms mapped to margin and turn, a twelve-month seasonal calendar, and team training with photo references so the standard holds after I leave.
05
Operations Build-Out
A beautiful store that runs badly will still fail. Standard operating procedures written for your store. POS and inventory setup, SKU structure, and reorder logic. Staffing models tied to traffic patterns, and hiring plus service training built around selling, not just serving.
06
Launch and Growth Advisory
Opening day is the starting line. Grand opening plan, ninety-day ramp plan with weekly priorities, monthly P&L reviews with clear actions, and growth decisions, a second location, a renovation, an expanded category, planned with the same rigour as the first store.